App Store Optimization

Revamping and Scaling Player 2: Infrastructure, Product, and Marketing

How I revamped an established gaming social app end to end, shipped it across the App Store and Play Store, and operationalized and scaled it: self-hosted infrastructure on Hetzner and Coolify, a modular Spring Boot backend, an Expo mobile app and a TanStack web client, app store optimization in nine languages, and an analytics-driven feedback loop.